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  Staying Small Successfully

 
Staying Small Successfully
Author:    Frank A. Stasiowski
Subtitle:    A Guide for Architects, Engineers and Design Professionals
ISBN:    9780471407737
ISBN-10:    0471407739
Publisher:    John Wiley & Sons
Date Published:    21/08/2001
Format:    Paperback Book
Pages:    336
Language:    English
Edition:    2nd Revised Edition
RRP: $170.95
PRICE: $160.69
Earn 160.69 Points

Book Description:
Making smaller A/E/C firms more productive and more profitable Want to do big things with a small company? This no--nonsense guide shows leaders of smaller architecture, engineering, and design firms how to compete successfully against larger organizations without becoming one of them. It demonstrates how a smaller firm can position itself to bring more value to its clients, operate over a larger geographical area, and develop a strategic plan for increasing revenues and profits. Featuring new chapters on forming strategic alliances and maximizing the benefits of information technology, this new edition presents updated case studies of more than fifty small design firms. These firms have achieved remarkable success and handled large contracts with limited staff, and the case studies illustrate how they learned to: aeo Anticipate client needs and meet them in advance aeo Narrow the target market and expand the client base aeo Leverage core competencies to create powerful marketing tools aeo Establish strategic partnerships aeo Survive and thrive during an economic downturn Read Staying Small Successfully, Second Edition and follow its recommendations one step at a time. Your company will stay small, but your business, your revenues, and your profits will soar.


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