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  From Worst to First

 
From Worst to First
Author:    Gordon Bethune & Scott Huler
Subtitle:    Behind the Scenes of Continental's Remarkable Comeback
ISBN:    9780471356523
ISBN-10:    0471356522
Publisher:    John Wiley & Sons
Date Published:    15/09/1999
Format:    Paperback Book
Pages:    304
Language:    English
RRP: $42.95
PRICE: $40.37
Earn 40.37 Points

Book Description:
The numerous anecdotes alone are worth the price of the book ...most readers will find themselves asking why everyone doesna t run a business as preached by the chief executive of Continental Airlines.--The Washington Post Book World ...in an age where managing seems increasingly complicated, some of Bethunea s prescriptions are refreshingly straightforward.--Business Week From Worst to First outlines Gordon Bethunea s triumphs ...about the turnaround hea s led at Continental, a perennial basket case thata s become an industry darling.--The Atlanta Journal--Constitution From Worst to First is [Gordon Bethunea s] story of Continental Airlinesa turnaround under his command ...The blueprint has worked ...Fortune magazine named Continental the company that has a raised its overall marks more than any other in the 1990s.a --The Seattle Post--Intelligencer All of Gordon Bethunea s proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlinesa employees and their families in times of need.


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